Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 19 ISSUE 4
Written by Zarewa Muhammad NALAMI, Musa IBRAHIM, Shu’aibu Ahmed USMAN

Tourism represents in Romania one of the economic sectors with real possibilities for long-term development, also being a means of creating and improving the image of our country abroad. A dominant feature of tourism activity is seasonality, which must be taken into account when proposing and formulating marketing policies. This is also one of the difficulties faced by tourism companies. In order to be able to make forecasts but also lay the foundations for strategies of evolution and sustainable development of a tourist area, it is necessary to take into account all the environmental characteristics of the area in which it is desired to carry out a tourist activity, but also the evolution of its components. Seasonality in tourism can be influenced by various factors such as: the natural ones (the change of seasons or climate), the periodicity of cultural activities and manifestations, but also the organizational factors related to the periods of holidays, holidays, holidays. The main purpose of this paper was to determine the seasonality of the tourist demand and implicitly its degree of concentration throughout Tulcea County, taking into consideration the period 2010-2018. The study of the phenomenon of concentrating the tourist activity in certain months and implicitly the need to attenuate the seasonality curve in the tourist reception structures is a way to understand the evolution of the tourist activity over a period of time. The identification of the tendency of this curve for the following periods can lead to the elaboration of solutions that can eliminate the factors that influence the seasonality of the tourist activity.

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