Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 21 ISSUE 3
Written by Ivanka LULCHEVA
It is expected that after the COVID-19 pandemic, mass travel is unlikely to be as popular, although it will be relatively cheaper. Tourists will look for more individualization and consumer interest to be focused on a better quality tourist product, guaranteeing them greater security and safety. It is through family hospitality that customers' preferences are satisfied for comfortable, secluded and safer accommodation, with an original atmosphere, such as family hotels and guest houses, with reasonable prices, with fair cleanliness, combined with natural and unadulterated natural and social environment, in ecologically clean areas. In the present study, an assessment of the quality of the hotel product in family sites for accommodation in rural tourism in rural, mountain municipalities in Bulgaria. An evaluation methodology has been developed. The selected quality assessment criteria are divided into basic and additional. Each criterion is formalized by five quantifiable indicators. The aim is to fully cover the composition, structure, specifics and activities of the family hotel business. The obtained results were analysed and conclusions were made.
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