Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 13 ISSUE 2
Written by Petrică ŞTEFAN,Cristian CUTAŞ, Dragoş SMEDESCU
The development of national tourist brand is one of the priorities of the Ministry of Regional Development and Tourism. The project on branding Romania is EU-funded, within the Regional Operational Program (ROP) 2007-2013. Out of the different evaluation point of views - qualitative research in source markets and domestic market, project's team opinions, branding project research on the attractiveness / competitiveness, 6 tourism key product of Romanian tourism have been identified, one of them beeing Countryside &Rural Tourism. The paper aimed to present an analysis of the Countryside and rural tourism from a marketing perspective bearing in mind that, in order to reach the target set by the Romanian National Tourism Development Masterplan 2007-2026, of increasing the number of visitors at 9,7 milion in 2016, a marketing plan will be implemented. The average yearly growth of the arrivals number for the countryside and rural sector for 2011-2015 will be 25%.