Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 13 ISSUE 3
Written by Binesh SARWAR, Rashid SAEED
The present study focuses on the risk perception and risk management strategy used by Pakistani farmers in agriculture sector. Agriculture activities are the basic source of revenue and play an important role in the growth of its GDP. The sector helps to provide the gainful employment to a large percentage of population especially in Pakistan. Farmers are always operating under risky conditions. They have to face many risks and uncertainties arising from natural, economical and social environments. The more the farmers would learn about risk possibilities and risk management tools available to them, the better they will be in a situation to cope with it. The basic purpose of research is to provide the pragmatic insights that how farmers in Pakistan perceive and manage the risk. Farmers in the districts of south Punjab will be targeted through conducting detailed interviews and using questionnaires by asking questions about specific issues. Moreover, literature will be reviewed for its application in risk perception and management by farmers. Research findings can be helpful in developing an integrated risk management strategy framework, which will prove beneficial for agriculture sector in Pakistan.