MANAGEMENT PROMOTION FOOD EXPORTS - TERMS AND THEORETICAL REFLECTIONS

Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 13 ISSUE 4
Written by Aurelia LITVIN

The main problem facing businesses today is not the scarcity of goods, but the scarcity of customers. Most entrepreneurs can produce many more goods than consumers are able to buy. This overcapacity is a result of each competitor desire to increase market share at a rate impossible and causes, in turn, extremely high. This has led to increased role in the promotion and marketing activities due to increased management attention on export promotion.

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Litvin A. 2013, MANAGEMENT PROMOTION FOOD EXPORTS - TERMS AND THEORETICAL REFLECTIONS. Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 13 ISSUE 4, PRINT ISSN 2284-7995, 189-194.


The publisher is not responsible for the opinions published in the Volume. They represent the authors’ point of view.
Copyright 2012. To be cited: Scientific Papers. Series “Management, Economic Engineering in Agriculture and Rural Development“
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