THE ATTITUDE AND MOTIVATION OF BUYERS OF TRADITIONAL/ LOCAL/ BIO PRODUCTS IN THE CONTEXT OF AGROTOURISM, IN SIBIU COUNTY, ROMANIA
Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 13 ISSUE 4
Written by Mirela STANCIU
Based on the statistical data concerning the sheep breeding in district Sibiu and on the information obtained by making investigations markets and fairs where they sell traditional/bio products, the extent was appreciated to which this products are known and desired. The survey was conducted between May and November 2012 in four locations: “Transilvania Peasant Market (Piata Taraneasca Transilvania)”, “Traditional agro-food products Fear (Targul de Produse Agroalimentare Traditionale)” from Huet Market, “Traditional Products and Handicrafts Fear (Targul de Produse Traditionale si Mestesugaresti)” inside the Carrefour hypermarket and in “Agricultural Market” Rasinari, Sibiu county. There were also comments mentioned on the topics on the occasion of Peony Festival (Festivalul Bujorului) from Gura Raului (July 2012), “Cheese and Plum Brandy Festival (Festivalul Branzei si al Tuicii” from Rasinari Commune (August 2012), “Countryside Fear (Targul de Tara)” from the Museum of Popular Civilization Astra Sibiu (August and September 2012). The research instrument used was the questionnaire. The items of the questionnaire aimed to identify issues such as motivation of buying traditional/local/bio products, frequency of supply with traditional/bio products, the link established with manufacturers, knowing locations where you can buy traditional/bio products. Research methods were documenting appropriate, design and develop of a questionnaire, 25 buyers of traditional/bio products were asked. The questionnaires were applied by a single interviewer.