DIRECT PUBLICITY – ONE OF THE MOST MODERN METHOD FOR PROMOTION

Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 14 ISSUE 2
Written by Liliana POPESCU

This writing paper suggests tracing out a field that the public in our country approached much more at least in thelast years: “Direct advertising”. All through this field of promotion, they lay stress on the preferential relations withclients and firms like IBM, American Airlines practice many relations since the end the eighties. Direct advertisingcovers a large area of activities starting with the informing of the consumers and the conclude of the transaction.For a better understanding of the notion this work is given with a few special studies.

[Read full article] [Citation]

Popescu L. 2014, DIRECT PUBLICITY – ONE OF THE MOST MODERN METHOD FOR PROMOTION. Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 14 ISSUE 2, PRINT ISSN 2284-7995, 231-234.


The publisher is not responsible for the opinions published in the Volume. They represent the authors’ point of view.
Copyright 2012. To be cited: Scientific Papers. Series “Management, Economic Engineering in Agriculture and Rural Development“
Powered by INTEL TECH DEVELOPMENT.