Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 14 ISSUE 2
Written by Liliana POPESCU
This writing paper suggests tracing out a field that the public in our country approached much more at least in thelast years: “Direct advertising”. All through this field of promotion, they lay stress on the preferential relations withclients and firms like IBM, American Airlines practice many relations since the end the eighties. Direct advertisingcovers a large area of activities starting with the informing of the consumers and the conclude of the transaction.For a better understanding of the notion this work is given with a few special studies.