Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 24 ISSUE 1
Written by Alexandru-Florin PREDA, Romeo Cătălin CREȚU
This study examines the impact of the Strasbourg Christmas Market on local producers in Alsace, France, focusing on its role in rural tourism and consumer preferences for sustainability and bio products. Combining online survey data from Christmas tourists and analysis of existing reports, the research investigates the market's influence on producer visibility and consumer behavior. Findings inform strategies for promoting rural economic development and sustainable practices.
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