Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 15 ISSUE 4
Written by Ada-Flavia CRISTINA, Camelia MĂNESCU, Anca Gabriela HANDARIC, Nicoleta MATEOC-SÎRB

In addition to the economic investment and sustainable developement strategies, an organization needs to create a good communication strategy, in order to attract tourists, investors, to promote a specific area, or to improve the quality of life.This strategy should be the designed to built a strong relationship between the public administration and the local community who is directly involved in the actions carried out in the area. Thus, the residents are informed about the projects developed and they can be more involved in the process and express their opinion, which is helpful for the public administration, if they take the time to listen the feedback from the community. The research aims to identify the visual means of communication used the the rural governance of Berzovia from Caraș Severin county for transmission of various messages of public interest. Themethodology used is based on qualitative research methods such as observation collection of the visual data and semiotics analysis. Following analysis, it was found that messages sent by means of visual communication reached faster to the receptors, which led to a participatory attitude much higher in community projects developed, than other projects which were based on non-visual communication.

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