ISSN 2284-7995, ISSN Online 2285-3952
 

PROPOSALS CONCERNING THE PROMOTION STRATEGY OF FOOD PRODUCTS IN FOREIGN MARKETS

Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 16 ISSUE 1
Written by Ioan Niculae ALECU, Petrică ŞTEFAN, Romeo Cătălin CREŢU, Cristian CUTAŞ

Support and promotion of export are key elements of sustainable development, export representing at the moment growth domestic main engine. The objectives of the paper were to analyze the activities of foreign trade and economic cooperation, and the support for the domestic economic development and harmonious integration of Romania into the complex system of international relations. The methods used in this paper were: comparative analysis, bibliographic study and processing of the statistical data from the National Statistics Institute in order to generate some proposals for developing a future strategy for promoting Romanian food products on foreign markets. The main results refer to the situation of agriculture in recent years, the situation of export and import of agricultural products. The main conclusion is that the rising of prices represents an opportunity for countries with strong agricultural sectors.

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© 2019 To be cited: Scientific Papers. Series “Management, Economic Engineering in Agriculture and Rural Development“.

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