Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 16 ISSUE 3
Written by Lies SULISTYOWATI, Sri Ayu ANDAYANI, Elly RASMIKAYATI, Nur SYAMSIAH

West Java is one of the largest mango production areas in Indonesia. Yet, there is no proper policy and institution supporting West Java to have competitive advantage in national and international market. On the other side, the demand of mango is increasing in line with the improvement in the income of the society as well. The proper supporting agriculture institution is required in order to create a link between the market and the producer which, in turn, will improve the quantity, quality and continuity of the mango supply in the market and raise the mango farmers’ income level. This research is focused on the mango farmer and aimed to strengthen the partnership of the supporting institution in order to involve the farmer in the modern and global market as well as develop a strategic policy to improve the competitive advantage of West Java’s mango. The methods used in this qualitative research are descriptive and dynamic system analysis. The result shows that there are partnerships take place between farmers and big suppliers, farmers and exporters, as well as farmers and industries. In maintaining the sustainable partnership model, factoring policy and socialization on the use of the off-seasons technology are required to improve its productivity which, in turn, will influence the income level of the mango farmer.

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