Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 17 ISSUE 2
Written by Artur GOLBAN, Rita GOLBAN

Achieving the success in business, in conditions of hard competition from the local and international enterprises is connected with the notion of competitiveness. To be competitive in modern society, means to obtain a sustainable advantage compared to competitors by higher productivity and on this basis, regarding the cost, diversity, quality and permanently renewing the offer of products, thus ensuring higher profits of the organization. As we mentioned, the quality, is one of the elements, which takes a special place in ensuring the competitiveness of a product, together with other important factors as the price and the managerial system. The quality of a product determines the level of competitiveness of this product. In this scientific research is analyzed the quality management as a factor of increasing the competitiveness of milk production from the Republic of Moldova. The production of milk represents one of the most important sectors from the agriculture of the Republic of Moldova, which is mainly in households, where it is produced more than 95% from the total volume of milk. In agricultural enerprises is produced approximately two percent from the total volume of milk.The basic purposes of this investigation is: to analyze the evolution of milk production in Republic of Moldova; to highlight the role of the quality management in increasing the competitiveness of milk production; to describe the quality factors and their role in increasing the competitiveness of milk production.

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