Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 17 ISSUE 3
Written by Daniela-Mirela PLEȘOIANU, Ligia MUNTEANU

Poiana Braşov, one of the most important tourist resorts in Romania, registered a large number of tourists in recent years due to the modern facilities and the high quality services offered to the tourists. The purpose of the research in this paper is to present the tourism potential of Poiana Brasov all aspects and all its features, as well as to achieve an overview of the present valorisation of this potential, identifying the possibilities for its superior capitalization in the future. The number of Romanian tourists arriving in Braşov County and Poiana Braşov has grown in the period 2013-2016, the preferences of Romanian tourists being directed to hotels, villas and hostels. The number of Romanian tourists arriving in Poiana Braşov is clearly superior to foreign tourists during the analyzed period. The evolution of the number of foreign tourists arriving in Poiana Braşov is oscillating, with a trend of growth in the period 2013-2015, followed by a decrease in 2016.

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