Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 17 ISSUE 3
Written by Petrică ŞTEFAN, Stefan MANN, Gina FINTINERU, Romeo Cătălin CREŢU
A face-to-face survey among 209 Romanian wine producers was carried out in order to find out about marketing strategies and the degree of diversification. Results show that producers emphasize the importance of high yields. Half of the respondents’ revenues originate from wine sales. Direct marketing is more common than middlemen. While wineries and events are rather common marketing instruments, only 10 per cent of respondents offer accommodation or playgrounds.
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