Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 18 ISSUE 2
Written by Ivanka LULCHEVA

The paper aimed to present the analysis of the situation and opportunities for the development of rural tourism in the lesser known tourist destinations that have attractive natural landmarks, historical heritage and folklore traditions. Separate settlements were selected in mountain and lowland areas, to distinguish and specify their specific problems. Rural tourism establishments – guest house and a house with a courtyard and a farm were surveyed during the period 2009 – 2016. In the study used the following methods: questionnaire survey among the owners of sites for rural tourism; polls among members of the rural tourism product; the method of comparison; the experimental method; SWOT-analysis of the strengths and weaknesses in the operation of the sites for rural tourism in the studied localities. Diversification of economic activities in small settlements (less than 300 inhabitants) for the development of improved conditions of rural tourism, growing role of services in the local economy: retail trade, transport, communications, etc.; more effectively conserve nature and cultural heritage; with employment persist people of working age in the small settlement. So the integration between rural tourism and other activities support economic revitalization of the area, preserve and stabilize the small settlements and improve the lives of the people in them.

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