Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 19 ISSUE 1
Written by Daniela PLEȘOIANU, Mihaela DAVID, Agatha POPESCU
The study of the tourist activity of an agency requires careful analysis of all the components of this activity. The role of the tourism agency in tourism activity is the promotion and development of tourist products, this being the most important. The present paper analyzes the main aspects regarding the touristic activity of a tour operator, as well as its organization and functioning (conditions for the marketing of the tourist products, organizational modalities, the main tourist services offered and possibilities for their diversification for promotion and development tourism. This analysis is very necessary in national and international tourism and the travel agency must have the necessary means to continuously upgrade its tourist product offerings. For the detailed analysis of the indicators, we processed data provided by the Wonderful Vacations Agency, concerning the Romanian tourists, during 2000-2015.
The research methods specific to geography were also considered: observation, analysis and synthesis, the means of operation (description, explanation, hierarchy) and the finite elements of the use of research methods (descriptive model, mathematical model or model cartographic). The main activity of the tourism agency both internally and externally, are the total economic and financial results of society, which are largely influenced by the tourism activity, which in turn depends on many conjunctural factors on the domestic and international market. Travel Agency "Vacanțe Minunate" has as activities: relations and discount flight sales for organized groups; hotel reservations in Romania and anywhere in the world at contract rate; organization of meetings, conferences, professional meetings, rent-a-car (cars, minibuses, coaches); serving of sea and passenger ships for foreign currency exchange, as well as for local crew trips (Seaside tour, trips to the Danube Delta, wine tasting at Murfatlar; organization of business or tourist trips including flight ticket, hotel reservation, airport transfers, rent-a-car, optional tours. The Agency is in constant development and adaptation to the requirements of the tourists and the partner agencies with which it collaborates, makes special efforts every year since 2000 when it was established for the promotion and sale of the offers belonging to the Romanian Seas as a tourist destination, this being reflected in the good results he has with the hotels he represents as an agency. The agency has contracts with most hotels on the Black Sea coast of the resorts: Mamaia, Eforie Nord, Eforie Sud, Costinesti, Neptun, Olimp, Saturn, Venus, Cap Aurora, Jupiter, Mangalia, Vama Veche and 2 May in the summer season for over 60,000 tourists.
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