Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 19 ISSUE 3
Written by Elena DERUNOVA, Natal’ya KIREEVA, Olesya PRUSCHAK
The article discusses the methodological approaches to the analysis and evaluation of the competitiveness of agrifood enterprises and innovative products produced in it. Systematic and classified external and internal factors affecting competitiveness, conducted and their ranking.The presented factors are divided into internal and external. The dynamics of changes in the ratio of the influence of factors in each group using exponential weights is shown. A methodology has been developed for assessing the competitiveness of innovative products of the agri-food complex, developed using the balanced scorecard, which makes it possible to clarify the strategy for the further development of enterprises, detailing the necessary measures for its optimization. The proposed approach to assessing the competitiveness of both enterprises of the agri-food complex and products allows us to ensure internal consistency in the functioning of all actors and participants in the innovation process. The developed approaches will allow to increase the efficiency of managing the production of the demanded products and optimize the distribution of costs for the introduction of the most promising innovations of the agri-food complex in the sectoral and regional sections in accordance with the obtained results of the expert assessment.
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