Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 20 ISSUE 1
Written by Liviu MARCUTA, Letitia PURDOIU, Serban PURDOIU, Valentina TUDOR, Alina MARCUTA

In a period when competition is increasing, and the quality of food is an important element that the consumer takes into account in the choices he makes, sensory analysis is a useful tool for any manufacturer. Thus sensory analysis is a method of establishing consumer preferences regarding a particular product starting from the use of the senses: taste, smell, hearing, sight, tactile feeling. In this way, it can contribute to the evaluation of the taste quality of a product, but also to its differentiation in relation to the competition, to its positioning on the market, to the identification and transposition of tastes, all of which result in increasing the quality and satisfying the taste of the consumers. The present paper aims to analyze consumers' preferences regarding the apple juice product, the methods used being the Likert scale and the rank ordering method. In this way we managed not only to measure the level of consumer satisfaction, but we could also classify the apple juice assortments, in relation to the intensity of the sensory characteristics that were the basis of the case study.

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