Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 21 ISSUE 1
Written by Burcu ILGAZ, Yusuf DÜNDAR, Cemal Ersin SİLİK, Mükerrem ATALAY ORAL
The purpose of this article is to inquire about potential consumer behavior of individuals to participate in domestic tourism activities in Turkey when the COVID-19 outbreak is over. In other words, it is aimed to anticipate the effects of the pandemic on consumer behaviors of local Turkish tourists in the upcoming periods. A survey was conducted over 426 local tourists accommodating in Antalya and previously involved in domestic tourism activities. The research data were analyzed via Structural Equation Modeling (SEM). The most important and fundamental finding concluded in the current study is that respondents will attach greater importance to the hygiene and safety of tourist attractions and public recreational areas after the COVID-19 outbreak. In addition, it is observed that people’s considerations about the dimensions of “general impact”, “attitude and preference”, “hygiene and safety” differ on the basis of demographical characteristics.
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