Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 21 ISSUE 1
Written by Kamen PETROV, Petar BORISOV

For many years the viticulture and winemaking production in the country mattered of an intensive high-stock and structure-determining industry. The purpose of this paper is to be comparatively analyzed the competitive ability of wine sector and to be pointed ways for its improvement. we use as basic approach the swot-analysis of evaluation of competitive ability of economic sectors – evaluation of factor conditions and strategies of enterprises. Basic approach for enhancement of competitiveness of our wine sector in future is to diversify production. By deriving its competitive advantages and opportunities for sustainable development at the regional level with an emphasis on the development of production and processing facilities. As a result of using the method SWOT-analyse defines strategic goals such as the creation of skills and competencies in the field of strategic planning, cooperation in strategic business planning of small wine companies, diversification of sources of financial risk and maintaining the adaptability of small businesses to market requirements. The achievement of the strategic goals is realized through proposed 6 measures, in the proposed model, aiming at increasing the competitiveness of the enterprises and the sector as a whole.

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