Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 21 ISSUE 1
Written by Agatha POPESCU, Toma Adrian DINU, Elena STOIAN, Valentin SERBAN

The paper aimed to analyze the trends in milling and baking industry in the EU-28 and Romania. During the period 2015-2019, the production of milling and bakery products increased as the need of the market is much higher. The offer of bakery products has been continuously adapted to consumer's preferences and assured a large range of bakery assortment for satisfying all the market segments. In the EU, the most representative countries operating in baking industry are Germany, France, Italy, Spain, Austria, United Kingdom, Poland and Romania. The milling and bakery products market is dominated by SMEs, and production technologies are more and more industrialized while the traditional bakery is slowing down. In Romania, milling and baking sector is the top sector in food industry. The number of companies has increased, production technologies have been modernized, product quality is increasing, the production volume is higher and higher, productivity, turnover and profit have also an ascending trend and the competitiveness has become more intense in the business environment. This economic sector assures jobs, and creates value added contributing to GDP growth. Bread consumption reached 78kg/capita/year in average in the EU-28 while in Romania is 82 kg/capita, a little bit higher. The top companies in milling and bakery industry in Romania based on their turnover achieved in 2019 are: Vel Pitar, the leader in the field, followed by Oltina, Boromir, Dobrogea, Sapte Spice and GoodMills. Based on the five criteria used in this study, the hierarchy is almost similar: Vel Pitar, Oltina, Boromir, Sapte Spice, Dobrogea, and GoodMills. The milling and bakery industry has to continue to modernize infrastructure, to look for healthier ingredients in the recipes, to diversify production, to keep under control production costs reducing energy expenses, to increase product quality and assure a good ratio between product quality and price.

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