Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 13 ISSUE 1
Written by Ciprian Nicolae POPA, Stela POPESCU , Radiana Maria TAMBA BEREHOIU , Suzana-Maria TAMBA BEREHOIU
Carl Jung considered that color "is the native language of the subconscious." Overlooking the importance of subconscious in creating consumers’ behavior, the understanding of the "language" in which color speaks to us can not be neglected in carrying out marketing activities. Speaking the language of the subconscious can be one of the most powerful marketing tools ever created by the human being. We intend in this study to identify the most important elements which characterize the use of color in marketing.
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