Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 21 ISSUE 2
Written by Marina KADOMTSEVA
Agroconsulting plays an important role in helping farmers to sustainably develop and modernize agricultural production. Nevertheless, the classic set of services provided has become less and less satisfying the needs of consumers and almost everywhere falls below their expectations. At the same time, the development of digitalization processes in industries is uneven; differentiation in the use of innovative solutions in agricultural production among large, medium and small forms of business is increasing. The proposed hypothesis consists in that global digital trends require a significant expansion of the scientific and production infrastructure, transformation of the functions of the elements of the institutional system, leading to a change in their significance. To disclose this hypothesis, this paper examines the impact of digital trends on changing small farm advisory practices. The analysis of the current level of development of agricultural consulting in the Russian Federation; the structure of users and their requests is investigated; the data obtained are compared with the indicators of the use of digital technologies in agriculture. It is proposed to improve the efficiency of consulting services by including "digital" components in the classic set of functions
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