Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 13 ISSUE 1
Written by Ciprian Nicolae POPA, Radiana Maria TAMBA BEREHOIU , Suzana-Maria TAMBA BEREHOIU
This paper has proposed an analysis of the most powerful Romanian brands, according to a study conducted by Unlock Market Research in September 2010. In this sense, we undertook a statistical processing of the data presented in the study, to analyze the distribution of the main areas of the most powerful Romanian brands. Our results showed that the most successful brands belong to different Romanian food branches, in that they represent secondary and tertiary processing products of raw materials, derived from agriculture or zootechnics. The number of industrial products brands is relatively small (9, representing 18% of total), the associated trade mark services sector is dominated by banks, representing 10% of the total marks. 16% of successful brands belong to Romanian mass-media. Also, best valued branch in the top is the alcoholic beverages one. The most brands in top 50, concerning alcoholic beverages, were valued in the top half of the ranking.
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