Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 21 ISSUE 3
Written by Elena ILIEVA

Shared accommodation has changed the shape and patterns of tourism industry. China, which has opened its bounds during the last decade, is no exception. It is no doubt that the Chinese government is also steering huge efforts in rural regions through the last years to reduce poverty and to achieve economic and social development. Perceiving the great opportunities that sharing economy provides to governments worldwide, China has adopted, successfully integrated and even supported the sharing economy. P2P-accommodation, as part of the sharing economy, is seen as a chance to generate a positive influence in rural regions. Airbnb is the official partner of the Chinese government in this process and is actively participating in a wide range of activities. The main purpose of this article is to investigate the impact of P2P-accommodation on the Chinese rural regions development taking into consideration Airbnb presence on the market. A 5-step analysis methodology developed by the author is used, which examines the impact of Airbnb on the rural tourism market and how it helps the rural regions development in China. The revealed results show a positive economic impact of the integration of P2P-accommodation in rural regions, a variety of programs and measures to support the development of rural tourism in China and an improved well-being of the rural residents where Airbnb has concentrated its activity. As main conclusion we can underline that the integration of P2P-accommodation in Chinese rural regions has a positive influence helping poverty alleviation, revitalizing rural areas and improving life satisfaction of rural residents in China.

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