Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 21 ISSUE 3
Written by Ihor TARANSKYI, Nataliia KUZO, Nataliia KOSAR, Svitlana LYKHOLAT, Aleksander SAPINSKI, Jolanta POCHOPIEN

The analysis confirms poor scientific interest to the study of dairy markets, examination of the level of competitive capacity of commodities from the consumers’ position, determination of the directions of competitive capacity improvement. Purpose of the article is to analyze the tendencies of at the dairy products market in Ukraine, to determine impact of export-import transactions at the market, to study consumer preferences and competitive positions of commodities of Ukrainian and Polish producers, to substantiate directions of their increase. In their work, the authors used the methods of statistical analysis for examination of the tendencies of dairy market development in Ukraine; interviewing through the Internet – to study consumer preferences, and factors, influencing their choice; testing of hypotheses – for scientific substantiation of the factors, influencing the choice; expert estimates – for determination of the score of some indicators of cheese quality; complex method for assessment of competitive capacity of commodities. The initial data include statistical data, state standards, and scientific publications. Analysis of Ukraine’s dairy market confirms negative tendencies concerning reduction of most products output. Moreover, one observes growth of imported dairy products. The investigations suggest that competitive capacity of cheese of Polish producers can be increased at Ukraine’s market by activation of their communication and extension of his/her sale network. The demand for Ukrainian commodities can be improved by reduced application of conserving agents, stimulation of sale and pricing optimization.

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