Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 23 ISSUE 3
Written by Leomarich F. CASINILLO

The effectiveness of a coconut development officer (CDO) is an important factor in a coconut farmer's productivity and profitability. This article aimed to pave an explanation of the effectiveness of CDO in coconut farmers' view and determine its influencing factors. Secondary data were utilized from the existing paper in the literature and analyzed using standard descriptive statistics and ordered logistic regression analysis. Results depicted that CDOs of PCPP are "effective" in their assigned task based on the farmers' point of view. This implies that CDOs are doing their responsibilities and farmers have experienced an improvement in coconut growing activities. Moreover, the ordered regression model revealed that being a young farmer, with low education attainment, and good economic income, a farmer who owned a coconut field, training and seminars, and membership in any agricultural organization are predictors of the effectiveness of CDO based on farmers' perspective. Conclusively, to further enhance the CDO's effectiveness in their responsibilities, they must undergo some rigorous training about the new technologies and techniques in coconut farming.

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