Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 23 ISSUE 3
Written by Berkay KESKIN, Erdoğan GUNES

The poultry sector provides numerous benefits in the social, economic, and health domains, but is currently facing a major issue: information pollution. It is among the sectors most affected by information pollution globally, a phenomenon fueled by the rapid advancement of communication technologies. Information pollution has become a major challenge of our time, causing harm to the consumer market through its negative impact on consumer perceptions and behaviors. Turkey is an interesting case for studying the impact of information pollution on poultry consumers, as it is among the top 10 countries in poultry production and exports, and experiences intense information pollution in the sector. The primary objective of this study is to examine the impact of information pollution on Turkish poultry consumers and to explore potential solutions to this problem. The study surveyed 384 consumers from Ankara and İzmir and found that consumer perceptions and views of poultry differ significantly from those of the producer companies and the Turkish Ministry of Agriculture and Forestry. A significant proportion of respondents reported reducing their poultry consumption after hearing negative news. The groups most likely to reduce their consumption are women, housewives, and people over the age of 55. Given its significant and serious impact on consumers, efforts must be made to address this issue.

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