Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 24 ISSUE 4
Written by Olga STRĂINU

The objective of this research is to ascertain how investments in innovations impact the performance of agricultural enterprises in the Republic of Moldova. Based on this analysis, the research will then argue the significance of investments for the economic prosperity of the given branch. In order to achieve the proposed goal, the following tasks were performed: a synthesis study of research in the field of innovation management and its impact on enterprise performance; quantifying the impact of investments in innovation on the gross profit as a relevant indicator of the enterprise performance. From a methodological point of view, it was made a bibliographical study and then it was conducted an opinion survey via semi-structured thematic interviews with a sample of 66 managers and specialists from agricultural enterprises. Also, it was used mathematical modelling of the cause-and-effect relationship between the volume of investments in innovations and gross profit through the application of the linear regression method, and the processes of inference and generalisation. The research findings revealed that 92% of the survey participants have implemented innovations, with 61% of them having invested amounts exceeding LEI one million. The investments are profitable, as evidenced by the fact that each 1 LEI invested in innovations generates an increase in gross profit by 1.37 LEI. The Pearson coefficient value is 0.74 indicating a sufficiently strong correlation between the volume of investment means and the performance of agricultural enterprises.

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