Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 25 ISSUE 1
Written by Mariana CHIVU, Silvius STANCIU

The paper analyses Romania's tobacco market, focusing on both agricultural production and processing industries. The research is based on open-access sources from major international databases, reports from national and international organizations, and specialized articles from online media. Statistical data were collected from national and European sources.The findings indicate a decline in domestic raw tobacco production, driven by decreasing internal consumption and competition from low-cost, high-quality imports. Romania’s tobacco processing industry is dominated by subsidiaries of multinational corporations, which play a major role in the sector’s development. The domestic tobacco processing market is moderately concentrated, with a few dominant players holding significant market share. If the current concentration trend continues, the market could evolve into a highly concentrated oligopoly, potentially limiting competition.The growing demand for heated tobacco products in international markets presents an opportunity for Romanian-based processors, reinforcing the country’s role as a regional hub for tobacco production and exports.

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