Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 25 ISSUE 2
Written by Brindusa Mariana BEJAN, Ciprian Marcel POP, Gabriela Nicoleta SIRBU

The paper aimed to present the actions undertaken by the retail sector to support local producers in Romania. The study is based on statistical data provided by representatives of the "Profi" food retailer, which has the largest number of employees in the Romanian market. Through documentary research, we analyzed the presence of local producers in the retailee's stores and how it facilitates the relationship between consumers and producers. At the same time, the scientific endeavor examines the presence of local producers nationwide, focusing on the number and diversity of categories to assess how the products available in the retailer's stores meet consumers' needs and desires. Based on the statistical data, we made forecasts regarding the evolution of local producers in the stores. The results showed an upward trend, supported by the percentage of local products sold in the total sales of the analyzed retailer.

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