Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 25 ISSUE 2
Written by Elisabeta P. CALIN (DRAGOMIRESCU), Adrian TUREK-RAHOVEANU

The article explores the diversity of traditional products in Romania and their impact on rural areas from a cultural and economic point of view. The characteristics and specificity of traditional products are analyzed, highlighting their essential role in preserving the country's different regions' cultural identity and gastronomic heritage. Then, the influence of these products on the local economy is investigated, with a particular emphasis on the development of small agricultural businesses, supporting traditional farmers and stimulating rural tourism. The article presents the importance of diversifying traditional products to increase their competitiveness in the national market, highlighting successful examples from the South Muntenia Region in their valorization. Last, a series of challenges encountered in promoting and protecting traditional products are presented, including legal regulations, market access and risks related to the loss of authenticity. The article's conclusions propose a series of solutions for supporting traditional Romanian products, considering both economic and cultural aspects.

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