Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 25 ISSUE 2
Written by Mariana CHIVU, Silvius STANCIU

The paper analyses the Romanian potato market, focusing on cultivated areas, domestic production, consumption, and international trade. The study is based on open-access articles from international databases, reports from regional and national public institutions, and specialized articles from online media. Statistical analysis based on national and European data highlights market trends. Findings indicate a significant decline in cultivated areas and a lack of competitiveness in the domestic sector, primarily due to low productivity and high production costs. The lack of governmental support and economic inefficiency have significantly increased Romania’s reliance on imports, contributing to a persistent trade deficit. In 2023, Romania imported over 800,000 tons of potatoes, covering a significant portion of domestic consumption. Additionally, a growing demand for frozen potatoes has been observed in recent years, yet Romania lacks processing facilities, making it entirely dependent on imports. In response, a Romanian company has announced a major investment in a potato processing plant, demonstrating market flexibility and business adaptability. This initiative could serve as a model for similar investments in other agricultural sectors. To counteract these challenges, a strategic approach is needed, including coherent agricultural policies, investments in technology, and financial support for local farmers to enhance self-sufficiency and food security.

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