Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 25 ISSUE 2
Written by Alina Emilia Maria GHERDAN, Ramona Vasilica BACTER, Cristina Maria MAERESCU, Monica DODU, Denis Paul BACTER, Alexandra UNGUREANU

Agritourism plays an important role in rural development, economic diversification, and sustainable tourism, yet research on its intersection with economics and marketing remains fragmented. This study employs a Boolean search-based scientometric analysis using the Web of Science database to systematically examine existing literature. Bibliometric techniques, including co-occurrence analysis, co-citation mapping, factorial analysis, and thematic mapping, were applied using Bibliometrix and Biblioshiny in RGui to identify key research trends, influential works, and thematic structures. The results highlight tourism, agritourism, and rural tourism as central themes, with increasing emphasis on visitor experience, sustainability, and policy frameworks. Findings also reveal the interdisciplinary nature of agritourism research, integrating economics, marketing, and environmental sustainability. The study identifies emerging research gaps, particularly in consumer behavior, digital marketing, and technological integration. By providing a structured overview of agritourism’s knowledge landscape, this research offers valuable insights for academics, policymakers, and practitioners, supporting evidence-based strategies for sustainable agritourism development and enhanced rural economies.

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