Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 25 ISSUE 2
Written by Andra - Elena GURGU, Gina FINTINERU
This study investigates award trends in international wine competitions, comparing the performance of Romanian wines to those from top global wine-producing countries. By analysing the number and distribution of awards, the research highlights Romania's positioning in the global wine industry. The findings reveal patterns that show top wine producing countries participation in specific international competitions and their performance, as well as showcasing the growing presence of Romanian wines in these prestigious fairs and the type of medals won. Tableau was used for data organization and analysis to identify trends and patterns, where the outcomes show that despite competing with established wine-producing nations, Romania demonstrates significant progress, with notable achievements linked to its unique varietals and improving quality standards. Additionally, a concentration analysis was conducted to gain a deeper insight into the competitive landscape and the distribution of medals among countries. The study underscores the importance of strategic promotion and continued innovation to sustain and enhance Romania's competitive edge in the global wine market.
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