Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 25 ISSUE 2
Written by Marius OGREZEANU, Carmen Adriana COCIAN, Teodor DUMITRACHE, Cristina Bianca POCOL

The lack of in-depth qualitative studies exploring Romanian farmers’ perspectives on human resource management highlights the need for dedicated research on this topic. The present study examines the challenges farmers face in recruiting and retaining the workforce, developing farms, and ensuring their continuity. The research employed a qualitative method based on individual semi-structured interviews, and the analysis of the collected data was conducted through an examination of word frequency and semantic relationships within the interviews. The findings highlight significant challenges in attracting and retaining qualified personnel, particularly in less attractive rural areas. Farmers are aware of the need for continuous professional training and partnerships with educational institutions to enhance employee skills. Additionally, the development of an effective succession plan is identified as a viable solution to address current challenges. The managerial implications of the study include diversifying recruitment channels, using online platforms, and developing strategic partnerships.

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