Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 25 ISSUE 2
Written by Amber Ghea PABLO, Louremel Marie MUNCADA, Michael DIAZ, Mylyn AGAPAY

This study explores how rural tourism sites in Southern Leyte, adapted their tourism packages during and after the pandemic, focusing resilience and sustainability. A multi-case study methodology was used in this paper with 10 informants whom were owners/managers of the hotel or beach resorts. Data were collected through in-depth interviews using Seidman’s phenomenological interview paradigm. The results revealed the following: (a) the tourism sector faces challenges and opportunities spanning diversifying revenue streams, business operation, enhancing guest experience, building resilience, and marketing and promotion; (b) key adjustments in tourism packages under the new normal include marketing and promotion strategy, focus on safety and hygiene, adapting activities services, enhancing guest experience, price and policies considerations; (c) the valuable lessons gleaned from successful tourism packages implemented beyond the province's borders includes marketing strategies, financial sustainability, customer focus, and adaptability and innovation. The study contributes to understanding sustainable tourism strategies, offering insights into how the industry can remain resilient amid disruptions.

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