Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 13 ISSUE 3
Written by Radko RADEV
The following paper presents the results of an analysis of the intensity of competition in the milk and milk products sector in Bulgaria. The analysis is performed by adapting the Porter’s five forces model and based on the specific features of the sector concerned. For this purpose the author accepts the industrial concept of interpretation of competition: two levels of consideration of the competition intensity are differentiated - product class as a whole and separate product categories. Although not going into greater depth, the study reports the need of deepening the analysis by individual product groups, price levels and specific segments. The author proposes a methodological framework by which an analysis of the intensity of competition is conducted. Due to volume limitations of the publication, the emphasis of the paper is on the intensity of competition between existing companies; the barriers to enter and exit the sector are also presented; substitute products are marked briefly. The remaining forces from the five forces model are marked without going into details.
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competition
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