Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 13 ISSUE 4
Written by Daniela SIMTION, Roxana LUCA
Under market economy conditions purchasing profitability represents a rule for each and every market player. It represents an essential condition of the existence of economic units. Survival of the enterprise and assuring its profitability are “the first concerns of every skilled leader. They are valid in each and every moment, right from the enterprises foundation. Thus profitability is a tool for decision making regarding internal administration of the economic unit, as well as in relation to external partners. It is the synthetic expression of results of any nature, an index for decision making and entity behaviour.
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