ISSN 2284-7995, ISSN Online 2285-3952
 

CONSUMER PREFERENCES REGARDING SOURCES OF INFORMATION AND USE OF TECHNOLOGY FOR WINE SELECTION – A SURVEY OF MILLENNIALS AND GENERATION X SAMPLE IN ROMANIA

Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 16 ISSUE 2
Written by Catalina CHIVU-DRAGHIA, Arina Oana ANTOCE

The study explores the types and sources of information considered by consumers and investigates the difficulties they encounter in wine selection, as well as the opportunity of using technology as a helping tool. The data obtained from consumers were analysed based on their frequency of consumption and the results showed differences between Core, Marginal and Occasional wine drinkers for the average price paid for a bottle of wine depending on occasion, for the source of information considered and variety seeking behaviour. It was found that for all categories of consumers the recommendations of their peers and the use of technology plays a significant role in their decision making habits.

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© 2019 To be cited: Scientific Papers. Series “Management, Economic Engineering in Agriculture and Rural Development“.

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