Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 17 ISSUE 1
Written by Marian CONSTANTIN, Andreea Raluca CONSTANTIN, Raluca NECULA, Mihai-Radu COSTESCU

The topic and structure of this paper is focused on investigating a current problem of the honey market in Romania, with references to the level and the purchase volume. The analysis of the quantities of purchased honey, carried out through the calculation and interpretation of the markers during the annual dynamics of the period 2003-2014, demonstrates an increasing trend. Knowing the prospects of the purchases of honey, according to the influence factors framed within the regression equations, is interpreted in a two-dimensional form: a rise in purchases by means of a successive increase of the influence factors; a decrease of purchases when these factors diminish. Simultaneously, irrespective of the alteration (±x) of the purchase price, of the earnings, or of the expenses, the trend of honey purchase is maintained (y). At the same time, one can remark differentiated rates that result into a high level of association of the factors that influence the purchase of the product honey. In the analyses that were made, the error deviations are within normal limits, and the values of the correlation coefficient express a high level of association of the factors that influence the purchase of the product honey.

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