Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 20 ISSUE 2
Written by Roxana ASTEFANOAIEI, Camelia SURUGIU, Anca CRISTEA, Marius SURUGIU, Raluca MAZILESCU
The aim of the paper is to identify the profile of the consumer who chooses as a holiday destination the spa resorts in Romania. This research relates to the opinion of young consumers regarding Romanian spa tourism, travel preferences and habits based on a field survey sustained by questionnaires. The results obtained have important implications, allowing the stakeholders to understand the profile of tourists visiting spa resorts for a better adaptation of spa tourism products.
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