Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 22 ISSUE 2
Written by Elena Aleksandrovna ALESHINA, Dmitriy Valerevich SERDOBINTSEV

The article discusses the work of researchers devoted to various aspects of digitalization, design and creation of digital business models. The analysis of actual data demonstrated Russia's position in the world community in terms of the level of development of digital technologies. An assessment of the depth of digitalization in the sectors of the Russian economy is given and the backlog of agriculture is revealed, inducing the relevance and possibility of rapid and large-scale implementation of IT in this area. A conceptual digital business model of the activity of an agricultural enterprise has been developed, reflecting its business processes and allowing to identify development directions. The practical application of the business model will increase the efficiency of communications and labor productivity through the use of electronic digital communication channels, reduce the transaction costs of the enterprise, which will affect the competitiveness of Russian food products.

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