Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 15 ISSUE 3
Written by Nnanna Mba AGWU, Cynthia Ijeoma ANYANWU, Adaugo Angela UDI
The study analysed the consumers’ willingness to pay for counterfeit leather products in Abia State, Nigeria. A random sampling technique was used to select respondents. From the three senatorial zones, three local government areas were selected. From these local government areas, 50 respondents were selected, in this case, making a total of 150 respondents. However, a total of 138 respondents returned their questionnaire, while the remaining 12 were either not returned or not properly filled. Effectively 138 questionnaire responses were used in the data analysis. Binary logit model was employed in analyzing the data. It was found that age, education, price, income and female gender played critical roles in influencing consumer’s willingness to pay for counterfeit leather products. It was therefore, recommended that education of the consumers should be stepped up to enable them make better choices and income level improved among other recommendations
[Read full article] [Citation]
Next Issue will be published according the the calendar.
