Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 15 ISSUE 3
Written by Narcis Alexandru BOZGA

Organic agriculture is an area in full process of development and the market for organic products is increasing rapidly in recent years, both worldwide and in Romania. However, there is limited research that are scientifically fundamented with regard to the Romanian market. Starting from this premise, we conducted a study that aims getting an overview about the level of knowledge that the Romanian consumers have about organic products. The study has three main objectives. They refer to the way how the Romanian consumers evaluate their knowledge about organic products and the objective level of information that consumers in Romania have on organic products. In addition, we proposed to find out what is an organic product for the Romanian consumer or, more precisely, how does the Romanian consumer define the organic products. The results of the research are nationally representative for the urban population.

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