Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 14 ISSUE 2
Written by Svetlana SASU, Svetlana DARII
The social aspect of rural tourism enhances its value as a communicative process because Tourism is an industrywith a difference. There is an undeniable exchange between places and people. This exchange is what is meant bycommunication. Communication happens at many levels (even for one single action), in many different ways, andfor most beings, as well as certain machines. Communication requires a sender, a message, and an intendedrecipient, although the receiver need not be present or aware of the sender's intent to communicate at the time ofcommunication; thus communication can occur across vast distances in time and space. Communication requiresthat the communicating parties share an area of communicative commonality. The communication process iscomplete once the receiver has understood the sender. Thus, communication is a two- way process. The interactionof the tourist with the places he visits and the people he meets is therefore, a form of communication in which boththe visitor and the visited form a communication cycle. A considerable amount of weight age is given to the power ofimpressions on the mind of a person living in the twenty-first century. One of the most important aspects of ruraltourism is the communication of the impressions created in the minds of tourists. These include non-verbal aspects -- sights and sounds communicate a general impression-- and the verbal aspect of communication-- language playsan important role in creating impressions.