Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 16 ISSUE 2
Written by Catalina CHIVU-DRAGHIA, Arina Oana ANTOCE
The study explores the types and sources of information considered by consumers and investigates the difficulties they encounter in wine selection, as well as the opportunity of using technology as a helping tool. The data obtained from consumers were analysed based on their frequency of consumption and the results showed differences between Core, Marginal and Occasional wine drinkers for the average price paid for a bottle of wine depending on occasion, for the source of information considered and variety seeking behaviour. It was found that for all categories of consumers the recommendations of their peers and the use of technology plays a significant role in their decision making habits.
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