Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 24 ISSUE 1
Written by Carina Andreia DOBRE, Maria STOIAN, Adelaida Cristina HONTUS, Irina Adriana CHIURCIU, Elena SOARE

The article addresses the importance of marketing in authentic rural Romanian tourism, highlighting the close connection between local traditions and fundamental principles of tourism marketing. The article emphasizes the importance of providing authentic and quality experiences in traditional Romanian households, paying attention to details such as architecture, interior design, gastronomy, traditions, and local customs. To attract tourists to these authentic places, various promotional channels are employed, including specialized websites, social media, local partnerships, and themed events.The role of modern technology is highlighted in facilitating the tourist experience and collecting feedback, contributing to the continuous improvement of services and their promotion. Additionally, the article underscores the importance of active involvement of locals in the development and promotion of rural tourism, which can lead to the creation of authentic tourist products and sustainable community development. In conclusion, the essential role of marketing in promoting and developing authentic rural tourism is emphasized, with its positive impact on raising awareness of the concept of authenticity in rural areas, attracting tourists, strengthening brand image, and fostering economic growth in rural communities. Through a well-conceived and implemented marketing strategy, the resources and tourism potential of rural areas are leveraged, offering tourists authentic and memorable experiences.

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