Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 24 ISSUE 3
Written by Viorica GUȚAN, Constanta Laura ZUGRAVU, Maria Magdalena TUREK RAHOVEANU, Gheorghe Adrian ZUGRAVU

The country's winegrower entrepreneurs have discovered a new opportunity to expand their core business by serving tourists. The tourists of wine businesses have changed. Nowadays visitors to wineries are not only wine experts. This refers to consumers attracted by new activities, such as discovering new scenic spots, sporting and cultural activities. These changes bring an increase in the number of tourists to wine producing regions around the world. In this context, the purpose of the paper is to identify and analyze the current trends and developments in the wine tourism sector in Moldova, focusing on sustainable practices. We use academic articles, industry reports, and case studies to gain insights into international trends in sustainable wine tourism and compare them with Moldova’s current situation. Tourists' appreciation of wine tourism is also shaped by sociological surveys. Enhanced marketing strategies in wine tourism enable wineries to strengthen their communication and increase their global visibility.

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