Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 24 ISSUE 4
Written by Mariana CHIVU, Silvius STANCIU

The paper provides an analysis of Romania's sunflower oil market from the perspective of sunflower seed agricultural production and oil processors. Romania is a key player in the European sunflower market, covering approximately 29% of the European Union's production and playing a significant role in seed exports. However, a substantial share of the agricultural output is exported as raw material, leading to considerable economic losses for the national economy. The oil processing sector generates a turnover of approximately €1.7 billion and employs over 2,500 people. The industry is dominated by a few major players, with a high market concentration that limits the entry of new competitors. Reduced processing capacities and a lack of diversification in value-added products are the main challenges facing the sector. To capitalize on the country’s agricultural potential, it is essential to expand processing capacities, adopt modern technologies, and promote exports of finished products. Integration into European value chains and effective management of economic and geopolitical risks could enhance competitiveness on the international market. Furthermore, increasing the area of organic cultivation and meeting consumer demand for sustainable products represent crucial opportunities for the sector's growth.

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